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Pay-Per-Click Advertising for Small and Medium Businesses


♦ BOOST SALES  ♦  CONTROL COSTS  ♦  CUT WASTE


picture of pay-per-click specialist Ross Dawson

Turbocharge your Ads Campaigns


"PPC was a lot easier when I started in 2003. You dreamed up some keywords, wrote a couple of two-line ads, gave Google and Microsoft your card details and off you went. Unless you were a complete idiot, it was difficult to fail! " Not anymore. Costs have gone up and control down. If you don't know what you're doing, it's easy to come unstuck.

Thinking about PPC advertising and not sure how to start? You probably have questions including..
  • Is Pay-Per-Click worth it? What ROI can I expect?
  • How much should I budget for advertising?
  • What's the best way to implement a campaign?
  • Can I set up and manage my own PPC campaigns?
  • What's the cost of a PPC consultant or agency?
  • What are the pros and cons of outside help?
This 8 minute video will give you the answers. If you'd like to discuss PPC advertising call 01559 371989 for a sales-free chat or use the enquiry form.

campaign in a pickle

Existing campaigns in a pickle?


You are not alone! As PPC advertising gets ever more complex, competitive and expensive maybe it's time to review your campaign(s), cut out waste and focus attention and budget on customers who convert. Would a campaign audit help? The purpose of an audit is to review campaign performance, unearth problems and identify scope for improvement. Normally, audits easily pay for themselves and at the very least you'll have the satisfaction of knowing your PPC campaigns are in good shape. A typical audit costs£285.

microsoft advertising When people consider pay-per-click advertising they automatically think Google. Microsoft have a smaller share of the UK search market but though the volume isn't there, advertising costs are lower, competition less and conversion rates often as good or better than Google's. It can make sense to run a Microsoft Advertising campaign in parallel to a Google Ads campaign.


Ross Dawson"I began with Google Adwords in May 2003 - the year England won the rugby world cup. Then, Adwords was simple. Now if you want a good ROI, you have to work for it."
Ross Dawson
Google Certified
Professional
MD The Pearl Market"Ross has managed our PPC campaigns for years. He's taken us from start-up hopeful to leading online jewellery retailer while keeping tight control over our advertising costs."
Sandy Hume
Managing Director
The Pearl Market Ltd
Operations Director"Our online marketing was a bit of a dog's breakfast until Ross got hold of it. He sorted it out and trained our staff to run things properly."
Geoff Hawkins
Operations Director
Sentinel Motor Factors


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